At Value Africa, we're thrilled to give you an insight to something truly extraordinary: ROHO, a premium agave spirit born from the heart of East Africa. As the first agave spirit produced from sisal and the very first of its kind to emerge from East Africa, ROHO is a groundbreaking innovation—and we're ecstatic to share it with the UK.
I had the pleasure of visiting the brands micro distillery and fields I was in Kenya in March. It is great to see something from ground up. As is customary I took a few bottles home. It was at such early stage that it was kept in a bottle an old Sauvignon Blanc bottle. It's currently housed in a black bottle with Roho written down.
What Makes ROHO Special?
ROHO is not just another agave spirit; it's a celebration of sustainability, craftsmanship, and innovation. Here's why it's creating such a buzz:
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A Unique Origin
Sisal has long been one of East Africa’s most valuable agricultural exports, with its sturdy leaves used to produce durable fibres for ropes, mats, and more. But what about the rest of the plant? Enter ROHO: an agave spirit crafted from sisal’s previously untapped potential. This sustainable approach means every part of the plant is utilized, giving new life to an industry rooted in the region’s heritage. -
A Fusion of Traditions
The production of ROHO draws inspiration from the techniques perfected by Mezcaleros in Mexico. By employing slow roasting, natural fermentation, and traditional distillation methods, ROHO delivers an agave spirit that is rich, complex, and full of character, rivaling the finest Mezcales. -
First of Its Kind
While the world has celebrated Tequila and Mezcal from Mexico, and even agave spirits from the United States, no spirit has showcased the potential of East African agave—until now. ROHO is not just a drink; it’s a story, a culture, and a bold new chapter in the world of spirits.
Why This Launch Matters
Bringing ROHO to the UK isn’t just about introducing a new spirit—it’s about creating a platform for African innovation and craftsmanship on a global stage. With its premium quality and sustainable roots, ROHO embodies the values of modern consumers who appreciate exceptional taste and impactful storytelling.
Help us with ROHO
We believe ROHO has the power to reshape how people perceive African spirits. The spirit of sisal is a testament to the ingenuity and creativity of East Africa, and we can't wait for the world to discover its bold, complex flavour with a unique back story.
